Rankin made his name in publishing, founding the seminal monthly
magazine Dazed & Confused with Jefferson Hack in 1992. It provided a
platform for innovation for emerging stylists, designers, photographers
and writers. The magazine went on to forge a distinctive mark in the
arts and publishing spheres, and developed a cult status forming and
moulding trends, and bringing some of the brightest lights in fashion to
the foreground.
Riding on the success of the Dazed wave, Rankin took his photography
to the wider market, creating landmark editorial and advertising
campaigns. His body of work features some of the most celebrated
publications, biggest brands and pioneering charities, including Nike,
Swatch, Dove, Pantene, Diageo, Women’s Aid, and Breakthrough Breast
Cancer. He has shot covers for Elle, German Vogue, Harpers Bazaar,
Esquire and GQ, and worked with Rolling Stone and Wonderland. His work
has always endeavoured to question social norms and ideas of beauty, and
in late 2000, Rankin published the heteroclite quarterly Rank, an
experimental anti-fashion magazine celebrating the unconventional.
info from http://rankin.co.uk/biography/




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